Quality
A firm commitment to the final product.
MissionMore than 40 years of
More than 40 years of
know-how
Overview
What defines us
Carisma de Liberdade is defined by a way of working where experience, high standards and proximity move side by side. It is on that foundation that we build our identity and the trust of those who work with us.
Discover our activityTo be a forward-looking company delivering reference services, with rigorous professional competence and a focus on the well-being of everyone with whom it relates.
Positioning
A commitment to high standards
We operate in the footwear sector within the upper-mid segment, with an approach guided by high standards, consistency and responsibility. We stand out for the attention we devote to quality, the selection of materials and the rigorous fulfilment of delivery deadlines.
Materials
Careful selection aligned with elevated standards.
Deadlines
Rigorous fulfilment as a foundation of trust.
Identity
Strength that inspires confidence
A family company where experience, responsibility and proximity shape lasting relationships built on trust.
Get in touchPurpose
The purpose that guides us
Our central purpose is to be a forward-looking company that provides reference services, grounded in rigorous professional competence for the well-being of all those with whom we relate.
Mission and vision
Two clear principles support the way we grow, decide and project the future of the company.
What drives us
To develop, manufacture and market footwear with quality, comfort and design, ensuring close customer relationships and continuous improvement throughout the value chain.
What we aspire to
To be a reference company in the footwear sector, recognised for product excellence and for the consistency of the service it delivers.
Spaces with identity
The exterior and reception areas reflect the solidity, closeness and way the company presents itself to those who engage with it.
Our Values
The principles that guide every pair we produce
Charisma
A strong identity that distinguishes every product.
Collaboration
Solid partnerships with clients, suppliers and team.
Responsibility
Commitment to our products, people and planet.
Ethics
Transparency and integrity in every decision.
Humility
Openness to learn, grow and continuously improve.
Integrity
Consistency between what we promise and what we deliver.
Respect
For employees, clients, suppliers and environment.
Quality
The standard that defines everything we do.
Pillars of a company oriented towards quality
Our commitment is expressed in how we care for relationships, value people and pursue continuous improvement.
Trusted relationships
We promote open and transparent communication with clients and suppliers, supported by partnership, credibility and mutual benefit.
People and development
We invest in qualification, development and a safe, healthy and inclusive working environment.
Customer focus
We work to meet agreed requirements with rigour, ensuring quality, comfort, design and reliable delivery times.
Continuous evolution
We embrace continuous improvement as part of our culture, seeking to refine processes, services and results.
Next step
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